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Nike's marathon idea of a campaign may have fallen just short of its ambitious goal but is still marketing gold | Taylor Herring
Nike's marathon idea of a campaign may have fallen just short of its ambitious goal but is still marketing gold | Taylor Herring

Breaking2 is an Amazing Event | Nike ZoomX – ARCH-USA
Breaking2 is an Amazing Event | Nike ZoomX – ARCH-USA

The best Twitter brand campaigns of 2017 and why they worked | Campaign US
The best Twitter brand campaigns of 2017 and why they worked | Campaign US

Film Chronicles The Road To The 2-Hour Marathon: It's 'Just 25 Seconds Away' : NPR
Film Chronicles The Road To The 2-Hour Marathon: It's 'Just 25 Seconds Away' : NPR

Nike's Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign | TechCrunch
Nike's Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign | TechCrunch

Nike's Breaking2 Narrowly Misses the 2-Hour Marathon Mark
Nike's Breaking2 Narrowly Misses the 2-Hour Marathon Mark

Best Social Media Reactions to Nike's Sub-2 Run | Runner's World
Best Social Media Reactions to Nike's Sub-2 Run | Runner's World

Nike: Breaking2 | Wieden+Kennedy
Nike: Breaking2 | Wieden+Kennedy

Nike #Breaking2 - Twitter Auto Response Instant Reply Bot | IC Group
Nike #Breaking2 - Twitter Auto Response Instant Reply Bot | IC Group

Nike Breaking2 - Yurts for Rent in Biassono
Nike Breaking2 - Yurts for Rent in Biassono

How Nike attempted Breaking2
How Nike attempted Breaking2

The super global sports star of 2019: the Nike Vaporfly – The Irish Times
The super global sports star of 2019: the Nike Vaporfly – The Irish Times

Why Nike's Breaking2 could fail - Canadian Running Magazine
Why Nike's Breaking2 could fail - Canadian Running Magazine

Nike's #Breaking2: How to Think Big, Act Bold - Identity
Nike's #Breaking2: How to Think Big, Act Bold - Identity

Mark Remy on Twitter: "Very cool! #running #breaking2 #runchat #marathon #shoes https://t.co/KJVRffyJhO" / Twitter
Mark Remy on Twitter: "Very cool! #running #breaking2 #runchat #marathon #shoes https://t.co/KJVRffyJhO" / Twitter

Hadelibi☝♡ on Twitter: "#Nike #Breaking2: Nothing is impossible -TADESE #Eritrea, KIPCHOGE #Kenya & DESISA #Ethiopia https://t.co/poQPC1Li6O https://t.co/iz48RtEVF4" / Twitter
Hadelibi☝♡ on Twitter: "#Nike #Breaking2: Nothing is impossible -TADESE #Eritrea, KIPCHOGE #Kenya & DESISA #Ethiopia https://t.co/poQPC1Li6O https://t.co/iz48RtEVF4" / Twitter

Nike on Twitter: "Eliud Kipchoge - 2:00:25 The barrier just got that much closer. #Breaking2 #JustDoIt https://t.co/A9fb1wZt1X" / Twitter
Nike on Twitter: "Eliud Kipchoge - 2:00:25 The barrier just got that much closer. #Breaking2 #JustDoIt https://t.co/A9fb1wZt1X" / Twitter

Inside the success of Nike's Breaking2 'moonshot' - Digiday
Inside the success of Nike's Breaking2 'moonshot' - Digiday

Nike #Breaking2 - Twitter Auto Response Instant Reply Bot | IC Group
Nike #Breaking2 - Twitter Auto Response Instant Reply Bot | IC Group

Ep. 12: The Nike Breaking2 Project with Robby Ketchell and Brett Kirby – FasCat Coaching
Ep. 12: The Nike Breaking2 Project with Robby Ketchell and Brett Kirby – FasCat Coaching

Breaking2
Breaking2

Why Nike's #Breaking2 Marathon Attempt Wasn't About Selling a Sneaker | GQ
Why Nike's #Breaking2 Marathon Attempt Wasn't About Selling a Sneaker | GQ

Nike is livestreaming an attempt to run a sub-2 hour marathon | Engadget
Nike is livestreaming an attempt to run a sub-2 hour marathon | Engadget

Eliud Kipchoge runs fastest ever marathon but doesn't break world record during Nike Breaking2 race | The Independent | The Independent
Eliud Kipchoge runs fastest ever marathon but doesn't break world record during Nike Breaking2 race | The Independent | The Independent

Is Nike's 'Breaking2' marathon bid more than a marketing stunt?
Is Nike's 'Breaking2' marathon bid more than a marketing stunt?

Eliud Kipchoge puts on extraordinary show, runs fastest marathon in history - Canadian Running Magazine
Eliud Kipchoge puts on extraordinary show, runs fastest marathon in history - Canadian Running Magazine